The only moment in your control is right now.
What you focus on you attracT!I help athletes, coaches, and business professionals build the mental edge that turns pressure into performance.
IN SPORT
Athletes
Coaches
Teams & Organizations
On the ice, on the course, behind the bench — performance starts in the mind.
IN BUSINESS
Leaders & Executives
Professionals
Teams & Organizations
In the boardroom or in the field — clarity and focus are the competitive edge.
The WYFOYA Performance System
What you focus on you attract.
Every outcome starts with awareness. My approach works through four stages — building from the inside out.
01
Awareness
Know where you are
02
Focus
Direct your attention
03
Process
Trust the system
04
Performance
Show up and deliver
Whether you’re navigating pressure on the ice, managing a team through change, or rebuilding confidence after a setback — the system is the same. Train the mind. Trust the process. Show up.
Meet Your Coach
Hey, I’m Mike!
I’m a coach who’s learned through a combination of academia and experience. Although by far, experiential learning has taught me the most.
I now coach others using the same tools that have shaped my own journey — from rebuilding after significant business changes to navigating profound personal loss, including the passing of my wife, Kate, in 2019. Those experiences became my greatest teachers and are the foundations of my coaching approach, blending real-world experience with proven mindset frameworks rather than theory alone.
I’m a Certified Law of Attraction Life Coach, Mental Fitness Coach, and Grief and Loss Educator with more than 13 years of coaching experience. Prior to coaching, I owned and operated a marketing agency for over 20 years, helping businesses gain clarity around their brands and connect more effectively with their audiences.
My focus is on perception. My style builds connection — like a good friend who listens, holds you accountable, and isn’t afraid to be honest. I believe coaching is personal, and together we’ll do our best work when we connect on that level.
Michael White
Mindset Coach / Grief and Loss Educator
Are you ready?
READY TO PUT IN THE WORK AND SEE RESULTS?
It Starts With You
Whether in sport, business, or life, having tools to navigate change is everything. My services are built around your individual or group needs, not a one-size-fits-all program.
Tailored Just For You
- Nothing changes if nothing changes. Personalized coaching sessions designed around your goals.
- Monthly packages and individual sessions are available.
For Organizations or Teams
- Creating clarity improves results. Personal coaching support for staff at all levels of your company or organization.
- One-on-one and group mindset training for companies, sports organizations, and team.
- Retainer-based structure available.
Presentations & Keynotes
- Change your thoughts and change your story. My presentations get audiences thinking differently — educational and motivational keynotes for businesses, sports teams, and organizations.
Is it your time?
THE STORY
Why “Yellow Car”?
As a kid, I was taught to look for yellow cars on road trips. It’s amazing how many I saw when I focused on them.
“When you change your thoughts, you change your beliefs, when you change your beliefs, you change your behaviour, and when you change your behaviour, you change your story.”
Fast Forward to Today
The idea of Yellow Car expands much farther than just a game to play — it’s a foundational thought process of life! Not only did it become the name of my company, but the idea of “What you focus on you attract” became my philosophy.
You Have The Control
We can’t control much of what happens to us, but we can control how we respond to it. We all experience change and how we perceive that change dictates the experience we have through it.
Start The Conversation
It’s time to chat!
No agenda. No pressure. Just a real conversation about where you are, where you want to be, and whether we’re the right fit.
There are so many things I could talk about that Mike has helped me with. From the control of simple daily habits, to techniques in how to control the mind under extremely intense athletic competition. Mike’s use of theory and research allows him to understand how thoughts, emotions and habits affect success.
The most prevalent thing I have learned from Mike is this. Control what you can. Simple to say and comprehend, incredibly difficult to implement. Learning to control what you can will help make your life less stressful, eliminate doubt and regret and allow full satisfaction in knowing you have contributed all you could to a given situation.
Thanks to Mike I’ve gained clarity on my priorities and developed a clear roadmap for achieving my aspirations. The strategies and tools he’s provided are not just theoretical—they’re practical and tailored to my unique situation.
I’ve started implementing it successfully!! If you’re seeking a life coach or empathetic counsellor who is not only knowledgeable but also genuinely invested in your journey, I wholeheartedly recommend Mike White. Mike will empower you to unlock your full potential and achieve the life you envision.
Michael White of Yellow Car Coach is a thought-provoking presenter whose unique approach to connecting with his audience allows everyone in attendance to participate in their own personal way in the conversation. His life experiences, big heart and subsequent unique wisdom are all compelling attributes that make him an outstanding subject matter expert in an area of practice that is truly transformational as it relates to cultivating sustainable success. I also appreciated the fact that he was able to customize his presentation to reflect the diverse needs of our group and ensure that we all landed in the same positive, “teachable moment” by the end of his presentation.
I would not hesitate to recommend him as a presenter and would be delighted to personally connect with any organization or person seeking a more fulsome understanding of the value Michael brought to our group as our keynote speaker.
I am incredibly fortunate to work with Mike. He has helped me through an emotional and meaningful experience, both personally and professionally. His steady and grounded support during a difficult time in my life has given me the space to process grief and loss, and to reinforce my foundation for personal growth moving forward.
Mike’s guidance has allowed me to align my habits with my values and dig deeper into my “why”, keeping me focused on what’s truly important. He has been instrumental in helping me affect personal change, and sharpened my focus with work, and his insights on leadership have helped me connect more genuinely with both myself and those around me.
He embodies his philosophy and genuinely believes in helping others. I could not recommend a better coach and guide!
Read The Playbook
Shop Mike’s E-Books
Curious to learn right away? Shop now for an instant download!
In Good Company
My Partners.
I’m proud to collaborate with these organizations.
Working with Mike White at Yellow Car Coach has been a transformative experience. Mike seamlessly blends the roles of coach and therapist, going beyond just talking about feelings—he equips you with practical tools for real, lasting change. His approach to ‘change coaching’ helped me not only navigate through life’s hardships but also take actionable steps to improve my life. I’m now seeing the tangible results of that work every day.
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